We have a new feature here on EAD – a little thing we like to call “Advice From the Pros”. Each week, we’ll be featuring one of the greats of the wedding industry and they will answer some of your most burning questions!
Our first pro is the incomparable Sasha Souza, owner of Sasha Souza Events, writer of the Sparkliatti blog, fire fighter, therapist, accountant, and all-around amazing event planner! Sasha is located in Napa and Beverly Hills, CA but has planned events everywhere from Tokyo to the Bahamas. She has been honored as one of the top three event designers in the country by Modern Bride magazine and has been featured on television shows and segments such as “Whose Wedding Is It Anyway?”, Eye on LA, and the CBS Evening News. We are so thrilled to have her stop by Elizabeth Anne Designs today!
EAD: What is the single best piece of advice you can give to brides and grooms as they begin to plan their event?
SS: Thereâ€™s a lot of pressure with reading all the blogs, magazines, books and talking to friends. Just remember that a wedding is a very fluid and the planning wonâ€™t last forever. Things change â€“ styles, guest counts, size & shape of bridesmaidsâ€¦try to take everything in stride because you can make yourself crazy pretty quickly. The more flexible you are the more youâ€™ll take everything in stride and enjoy your wedding planning.
EAD: If budget is limited and there was one item that you advise splurging on, what would that be?
SS: Such a hard question and I guess itâ€™s determined by the expertise of the person youâ€™re asking. I wanted to say photography, but if you donâ€™t give the photographer anything to shootâ€¦then youâ€™re in trouble with that one.
For me, itâ€™s the tabletop hands down. People spend a large amount of the event sitting at the dinner table, so it should be finished and well done. I think that the dining table is the center of the festivities and who doesnâ€™t love to sit down to a beautifully set table? That can be as formal or informal as you choose, but should reflect the overall event style & theme. All pieces of the event converge to that one place, think of it as the core of the party.
EAD: Which decisions do you advise a bride and groom to make early, and which should they consider closer to the event?
SS: Book vendors which are a finite resource meaning, they can only take one event at a timeâ€¦typically that will be location, coordinator, photographer, band, videographer (if the owner is the one shooting), officiant. Caterers can sometimes take one more than one event per day and while they are EXTREMELY important, I consider them to be a second tier decision.
EAD: Do you have any inside tips for cost cutting?
SS: I donâ€™t know if I have any secrets, but here is what I tell my clients.
CUT YOUR GUEST LIST. Number one, numero uno, #1. Donâ€™t complain that you canâ€™t afford your party if you keep adding guests to your wedding. Not everybody needs to bring a guest and if you wouldnâ€™t have them over for Sunday dinner at your house, why are they invited to your wedding?
Put money into things people will notice. They will notice if the food is good, hot and there are enough staff to properly man the event. They will notice beautiful flowers (even if they donâ€™tâ€™ know what they are) and nice linens/fabric napkins. They may not notice, however, that you could have hired a band vs. a DJ or that you could have had a chocolate fountain or dessert buffet. They donâ€™t know what you chose to forgo for cost.
Favors are always the first to go for our clients, leave them out if you donâ€™t have the money to pay for your flowers or chairs.
Serve a wine/beer/champagne/non-alch bar only. Itâ€™s too bad if Uncle Charlie canâ€™t get his scotch & soda. Heâ€™ll survive for 6 hours without it â€“ and if he wonâ€™t, maybe you should consider getting him into a program with the money you saved.
Buffets, done well, are actually better than a seated dinner served slowly with too few servers. If youâ€™re on a time constraint, a buffet is your friend.
EAD: Are there questions that brides and grooms should be asking you before signing a contract that they generally donâ€™t ask?
SS: Most of our clients are pretty savvy business people so they ask all kinds of questions. But you really have to trust that the person youâ€™re hiring is telling you honest answers. You can ask them if they take kick backs, but honestly would somebody who took them actually tell you? Most likely they would not because then they would just charge you a service charge to take care of the items and be done with it.
I always like it when people ask me about my failures. I think thatâ€™s pretty tricky. :) Itâ€™s a good barometer to tell you if the person youâ€™re working with is telling you the truth. Anybody who says they only work stress free events probably doesnâ€™t have a lot of experience or theyâ€™re not very truthful.
EAD: Youâ€™ve clearly been exposed to a lot of weddings – what details do you tend to remember?
SS: I tend to remember the funny moments, those that happen in the back of the house with the staff. Other than that, I remember the toasts â€“ especially those that are irreverent and funny and sometimes a little raunchy. I remember lighting and linens also. But I hate to say it I mostly do remember the staff interaction and all the crazy that happens backstage. The diapers left on the table, the cake that bulged in the heat, the 45 servers moving 350 ceremony chairs in the rain uphill. Those are the things I learn from.
EAD: Do you have any other comments for our readers?
SS: Remember that itâ€™s not the most important day of your life, but one of the most important days of your life.
EAD: What are your favorite sources of wedding inspiration (other than EAD of course!)?
SS: The runway shows for both bridal & fashion and home/style magazines do it for me â€“ I can see a vase and design a party around it.